Microsoft Study: 73% of Small Biz Owners Rather Do Taxes than SEO

Here’s the reason why Local Search is such a big deal for small business owners:

Microsoft adCenter … results of an online survey examining the search marketing behaviors of 400 small-business owners in the United States.  The findings indicate that a majority of the small businesses surveyed invest in developing Web sites, but fail to take even the simplest steps to enhance their online business presence…A surprising 73 percent surveyed would rather do their taxes than start a search marketing plan.

Tagged as: Microsoft, SEO SEM, small business